We have a vast array of relationships in the e-commerce world that are as passionate about this industry as we are. We will help you partner up with the prominent online retail stores that your customers frequent.
Online retailers are very picky when it comes to the product data they will accept from manufacturers. Their custom data templates used for building product pages vary in format and all require a lot of time, creativity, and patience to fill them out correctly and effectively. Having worked on hundreds of data templates, we know how to fill these templates out to maximize your products marketability, salability, and profitability.
The biggest mistake manufacturers make is underestimating the importance of product descriptions. They forget that this is online retailing, not a showroom. Showrooms have the advantage of providing a “touch and feel” shopping experience in addition to knowledgeable sales associates to answer any questions or concerns a customer may have about a product. In the online world however, you cannot touch the product and usually do not have real-time sales support. You often have just one chance to make an impression with a customer, which is why your descriptions and supporting images MUST be perfect. With so many options at their fingertips, online shoppers have the shortest attention spans of all consumers. From working with hundreds of manufacturers, we have developed a winning copywriting strategy that will make your products irresistible to the eyes of the finicky online consumer.
We choose to only partner with manufacturers that take brand integrity seriously. We have no interest in helping brands become the cheapest option in the market, as heavy discounting is not a viable long-term branding strategy. Lucky for you, we know how to draft up strong and enforceable Minimum Advertised Pricing Policy agreements that will protect your brand from online discounters. MAP prices are crucial to a brand’s long-term success online. Without them, online prices for products can get driven down so low that there becomes a point when there is little to no profit left in a product for online retailers. When that happens, online retailers will dramatically downgrade these products visibility on their sites and may even pull the brand all together. We will help you create, and vigorously enforce, MAP policies that defend your brand’s image as well as your distribution networks’ margins.
Not all online marketing campaigns are created equally. We know what campaigns work and we will help educate you on what online marketing ventures will give you the greatest bang for your buck. We also have tools at our disposal that allow us to keep close tabs on the ever-changing world of Search Engine Optimization (SEO). With our help, you can rest assured that your brand gets the online presence and product placement it deserves.
A majority of online retailers operate on a drop ship basis, meaning they stock no inventory. Since drop ship orders are packaged and shipped directly by manufacturers, online retailers have created sophisticated portals that help manufacturers communicate an order’s status. We will help educate you on how to keep these portals up to date so your customers are kept in the loop with when their orders will arrive. A well-informed customer is a happy customer. When the product arrives as described, together we will convert that happy customer to a loyal customer.