Do you have products that you want to sell online, but are unsure how to best leverage the internet as a sales and branding tool? Let Manufacturer Direct help you enter this lucrative and growing retail channel. Manufacturer Direct is a one-of-a-kind manufacturers’ representative sales agency that specializes in growing online sales for manufacturers. We only work in the online retail space. Developing and executing sales strategies for brands on the web is our area of expertise.
We at Manufacturer Direct have years of experience working in the online retail channel and will help you create strategic partnerships with some of the top e-tailers in the US and Canada. We know how these online retailers operate and we know how to position products online to make the greatest impact possible with your target market.
We have a vast array of relationships in the online industry that are as passionate about this industry as we are. We will help you partner up with the prominent online retail stores that your customers frequent.
Data Management Services
Online retailers are very picky when it comes to the product data they will accept from manufacturers. Their custom data templates used for building product pages vary in format and all require a lot of time, creativity, and patience to fill them out correctly and effectively. Having worked on hundreds of data templates, we know how to fill these templates out to maximize your products marketability, salability, and profitability.
The biggest mistake manufacturers make is underestimating the importance of product descriptions. They forget that this is online retailing, not a showroom. Showrooms have the advantage of providing a “touch and feel” shopping experience in addition to knowledgeable sales associates to answer any questions or concerns a customer may have about a product. In the online world however, you cannot touch the product and usually do not have real-time sales support. You often have just one chance to make an impression with a customer, which is why your descriptions and supporting images MUST be perfect. With so many options at their fingertips, online shoppers have the shortest attention spans of all consumers. From working with hundreds of manufacturers, we have developed a winning copywriting strategy that will make your products irresistible to the eyes of the finicky online consumer.
Marketing Strategy Insights
Not all online marketing campaigns are created equally. We know what campaigns work and we will help educate you on what online marketing ventures will give you the greatest bang for your buck. We also have tools at our disposal that allow us to keep close tabs on the ever-changing world of Search Engine Optimization (SEO). With our help, you can rest assured that your brand gets the online presence and product placement it deserves.
Drop Ship Logistics Support
A majority of online retailers operate on a drop ship basis, meaning they stock no inventory. Since drop ship orders are packaged and shipped directly by manufacturers, online retailers have created sophisticated portals that help manufacturers communicate an order’s status. We will help educate you on how to keep these portals up to date so your customers are kept in the loop with when their orders will arrive. A well-informed customer is a happy customer. When the product arrives as described, together we will convert that happy customer to a loyal customer.
Brand Integrity Protection
We choose to only partner with manufacturers that take brand integrity seriously. We have no interest in helping brands become the cheapest option in the market, as heavy discounting is not a viable long-term branding strategy. Lucky for you, we know how to draft up strong and enforceable Minimum Advertised Pricing Policy agreements that will protect your brand from online discounters. MAP prices are crucial to a brand’s long-term success online. Without them, online prices for products can get driven down so low that there becomes a point when there is little to no profit left in a product for online retailers. When that happens, online retailers will dramatically downgrade these products visibility on their sites and may even pull the brand all together. We will help you create, and vigorously enforce, MAP policies that defend your brand’s image as well as your distribution networks’ margins.
Location, Location, Location. One of the most basic rules in business is to market and sell your products where your customers shop or frequently spend their time. In today’s digital world, an ever-increasing amount of consumers are spending their time online. An August 2011 survey conducted by the Pew Research Center found that 78% of all American adults use the internet on average over 2 hours and 45 minutes a day.
These are astonishing figures, and they have translated into big bucks for the manufacturers and online retailers who have worked in tandem to market and sell products to these online users. In 2000, online sales totaled just 27 billion dollars in the US. In 2011, online sales were over 202 billion dollars and made up nearly 10% of all US retail purchases. By 2016, despite uncertainty regarding the current economic climate, online sales are expected grow by 62% to 327 billion dollars.
The ease and convenience of using the internet has people around the world more connected than ever to their favorite brands and stores. For those who live in rural areas, where the nearest mall or big box retailer is not conveniently accessible, the internet transformed the lives of these customers and has allowed manufacturers to gain access to a market that before the internet was starving for variety and availability. Same can be said for contractors and do-it-yourself homeowners, who have fled to the internet in search of more variety, better prices, and free onsite delivery.
Despite the benefits online retailing brings to bolster a brands reputation and sales volumes, there are still manufacturers out there that see web-based distribution as an afterthought, or worse, approach it with a sense of trepidation. Their hesitancy is not irrational, as it is often a lack of understanding of the ins-and-outs of ecommerce that has these manufacturers sitting on the sidelines. At Manufacturer Direct, it is our goal to help manufacturers realize their sales potential in the online retail channel.
If you are a manufacturer that would like to know more about how ecommerce works or if you are a manufacturer that wants to grow your online business, give Manufacturer Direct a call today. Our robust online operation was built around sales strategies that work and cater specifically to the needs of the online shopper. Let us put these strategies to work for you. Learn more about how we can make the online channel work for your company here.
Manufacturer Direct was started in Seattle, WA by Ryan Gray, a senior buyer and brand manager at a publicly traded online retail store. Working closely with manufacturers on a daily basis, Ryan saw an opportunity to improve upon the lack of resources and data management skills manufacturers possessed when developing successful online sales strategies. Out of the hundreds of brands he would come to manage, he found only a handful of manufacturers that truly understood how to merchandise and market their products for an online audience.
Passionate about making a difference for manufacturers and improving the online shopping experience, Ryan developed a winning online sales strategy and started Manufacturer Direct. To learn more about this strategy and how Manufacturer Direct can help you build profitable and enduring relationships with some of the most prominent online retailers in the US, click here.